“Every Property in Every Project is going to be Sold . . . eventually! The main question is WHEN & at WHAT PRICE?”
I believe that Every Property in Every Project is going to be Sold . . . eventually. Some day. The main question is WHEN & at WHAT PRICE?
presentingPBC - Performance Based Consulting
for real estate
If it takes years & years to sell, then no profits for the builder! If it sells at Lowest prices, then again No profits for Builder !
As you know very well, in Real Estate Time = Money & Sometimes Time is more than money.
If you really believe in this, then definitely you would want to Sell your properties . . . . FASTER, BETTER & HIGHER !
If you wish, I & my team can help you in this.
I have been working with MANY well known builders & developers in Nashik & out of Nashik. You must be friends with many of them. Most of them use my services again, Again & AGAIN ! Only because my strategies help them in Selling more, Selling Faster, Selling Higher & Selling Better ! & They are very happy with the results!
Today, I am approaching you to see if you could be interested in my services that will help your team in finishing this project . . . much FASTER !
This is a very unique program and never heard of in the field of real estate till now.
I’ll explain it in detail further.
You know & I know that Real estate business is tough!
No matter what everybody thinks. It's NOT any Tom, Dick or Harry’s cup of tea. Others don't know what the builder and developer go through; what problems he has to tackle; what questions he comes face to face with. . . on regular basis.
PBC - Performance Based Consulting aims to solve the burning issues almost EVERY builder & Developer faces like
Many prospective customers visit your projects but very, very few of them book property?
Customers take decision verrrrry Slowly?
A booking that was ALMOST final suddenly gets cancelled?
You want to finish & sell project in 12 – 24 months but it stretches to 36 to 48 months due to slow bookings?
Because of slower bookings, you have to slow the speed of construction?
You keep on thinking why other Builders finishes their projects so much faster & keep on getting consistent bookings?
When your amenities are better, Construction Quality is good & Location is nice still you don’t get or command HIGHER Rates?
You can’t start New Project or New Location just because of cash flow affected by low sales?’
You simply find it difficult for your sales staff to sell your properties in Today’s Market conditions?
There is no one answer to all these questions. We know it very well.
Because if it has been there, then no builder has had to face these questions ever. But in reality, that's not the case.
These is no ONE answer. Correct.
But... there could be multiple answers to these questions.
And what If each one solves one, two, or even three issues faced by the builders?
Let's take an example.
How many of above can be solved simply by. . . Selling the properties FASTER?
Quite a few, right?
How many of these can be solved by selling properties HIGHER means at higher rates?
Again, few more, correct?
How many of above questions can resolved if project properties are sold BETTER, with less hassle & more convenience?
And again, many of the above!
Now, imagine what will happen when these 3 ways are used collectively i.e. by selling FASTER &
by selling HIGHER & by selling BETTER!
To do this, over the years. I have found that there are ONLY 4 core areas on which we need to focus. Rest of the things automatically follows.
But when we use multiple strategies in each of these core areas, then automatically our above questions, above issues starts resolving.
Of course, we use MULTIPLE to ONE concept in solving any of these questions. because that is the only way that assures that you will be satisfied with the results you get!
I invite you with me to explore above core Areas & to feel the impact they will have on your business.
Please come with me...
Core area 1 - Optimized Marketing
Marketing optimization is so fundamental that it is often times ignored. Marketers have Fancy wishes - they want to impress the wrong person – you!
When they must impress & influence and persuade your customers... they spend precious resources on how to make you like their works, their campaigns.
Unlike them, many of my clients literally argue with me when I create their first campaign.
They are new to my kind of marketing. I get it. I get it that they are NOT used to these direct response campaigns, so they resist initially.
But once they taste the results, they don't question me (apart from the legal and regulations). Once they understand that THEIR customers are Loving and responding to that marketing... they get converted to my way of my thinking.
One of my BIG SHOT clients (who has been CREDAI president and on many other bodies) said to me flatly – “This is like I'm reading an essay. It's so long, that no one will read it.”
But when it was published in Mumbai and pulled 3x Enquiries at 1/8th cost, he sure loved it!
That's the power of optimized marketing! ! !
For your projects. We will be optimizing your marketing activities by doing all these.
A) Improve quality Of Leads | Enquiries
B) Increase Number Of Leads
C) Marketing Material Creation
D) More Enquiries from Same Costs
E) Innovative Marketing Campaigns
F) Referral Marketing Campaigns
G) Underground Marketing Campaigns
H) Viral Marketing Campaigns
And don't worry. I and my team do NOT replace your marketing people. On the contrary, we become part of that department of yours and work toward a common goal of selling FASTER, BETTER and HIGHER!
Because of these optimized marketing activities, you start getting many more enquiries that are high in quality too.
But getting enquiries is just 1st step, converting them into bookings is entirely different beast. Which brings us to second core area...
Core Area 2. Shortening Customer Purchasing cycle
Generating enquiries is already enough of a task. But that's just 1st step in successfully selling project properties.
Everyday, I see this that enquiries are generated ->
then for some days follow up is done ->
then the team give up on them and then ->
these leads are abandoned to follow mew, fresh enquiries ->
Old leads are followed through half heartedly whenever somebody gets time.
This happens because in real estate we look at SELLER’S side and ignore the PURCHASER’S side. Not entirely, but majority of the times.
We fail to understand that customers are having ‘Property Purchase Cycle’ of their own and they refuse to follow our own selling cycle, our own needs and our urgencies.
This ‘Property Purchase Cycle’ is quite interesting once your team understand it. Because after that selling becomes quite easy. Then we just keep on shortening this ‘Property Purchase Cycle’ by
using effective and persuasive sales strategies
using URGENCY CATALYSTS
using CONVERSION TOOLS (7 in total)
using PSYCHOLOGY BASED FOLLOWUP
All these results in shortening the actual period of customer ‘Property Purchase Cycle’ and come closer to our selling cycle.
In PBC, we do this with
1. Selling Skills Improvement.
2. Conversion Improvement
3. Effective Follow Up System
4. Proper Enquiries Data Recording
All of These are so inefficient and at the same time ineffective, we simply cannot sell effectively by using these ‘Stone Age’ tools.
That's why we work on a system that helps your team in recording data and then effectively using it to take customers from ‘Enquiry to Booking.’
All this is easily doable with a motivated and productive to Marketing Team and Sales Team.
This brings us to....
Core Area 3. Team Improvement
Your team of one person or 100 persons is so very important. We improve their selling skills
through our training programs. But they need to be more involved, more engaged and more
loyal to you, to your company & to your customers.
For this to happen, we do various engagement and motivation activities
A) Engage and motivate your Team
B) Personal Development Programs
C) Soft Skills Improvement
D) Loyalty Improvement
E) Increase individual Sales & Marketing
F) Live Sales Training
G) Online Training - 13 Modules & Courses
H) Monthly Tests to Check Progress
When your team is more involved and engaged, we get their help in making your brand
even more visible, even more famous.
Which we do by working on . . .
Core Area 4. Visibility Enhancement
We work on multiple levels to improve your Visibility.
1. Visibility of your company/ brand
2. Visibility of your project
3. Visibility of your individual flats and shops/offices
When all three levels are worked on simultaneously, you get more leads, better quality leads
and better rates.
Very, very few builders work on all these 3 levels. With our help, you will be among those few companies who enjoy better visibility amongst hundreds of builders thousands of projects.
We do this by doing all of these . . .
A) Create Value Preposition
B) Customized Sales Presentations
C) Proper Presentation for EACH unit/Property
D) Unique presentations for 2 Customer Types
E) 4 Presentation Tools & effective usage
F) Presenting Strong Points of Project Effectively
G) Presenting Weak Points of Project Confidently
There you have it.
The 4 core areas that help you in selling your properties
FASTER, BETTER and HIGHER!
This all is done with the services my firm offers. All these we have combined in PBC –
Performance Based Consulting.
Let me clear one thing - what PBC is Not?
In simplest terms, my firm will provide
Marketing & Sales consulting.
You Pay AFTER booking is done.
As Said above, my firm gets Paid ONLY & ONLY when booking is done!
No Booking = No Payment.
But all the Consulting + Training + Campaigns you keep on getting.
That is PBC - Performance Based Consulting for Selling Properties FASTER, BETTER & HIGHER!
Your Risk is ZERO.
Plus You get best of the best Marketing & Sales Consulting Services.
21 PBC Benefits for Builders & Developers
Talking about the benefits of PBC for You i.e. Builder & Developer are numerous. Let me share with you the most important benefits –
Lifelong Benefits with PBC
1. A culture of Success
2. Enhanced Confidence
3. Industry Leadership
4. Industry Trust
5. Improved Corporate Image
6. Investor’s Confidence
7. Engaged & Loyal Team
8. Better Customer Experience
9. Greater Legacy
Short Term Benefits with PBC
1. Total Control on Sales & Marketing
2. Faster Property Sales
3. Higher Sales Rates
4. Improved Sales Systems
5. Comprehensive Sales Training
6. Effective Follow-up System
7. Improved Cost Efficiency
8. Quality Lead Generation
9. Innovative Marketing Campaigns
10. Maximum Returns
11. Stage-wise Conversion
12. Improved Cash Flow
Do you think you would like to enjoy these benefits?
If there is no restriction of money - would you choose PBC or not based on the benefits you, your company and your team will get?
You are in the driver's seat. You have to take that call.
If you feel that PBC is not for you that's very understandable.
If you chose any of other options of either agents or sole sellers or channel partners, I am happy for you. Because you must be having your strong reasons for taking that decision after a lot of thinking.
& I never say my way is the ONLY way. So if you chose other ways, I wish you all the best. May you & your company keep growing to the highest levels.
If you feel that PBC is perfect for you then I just want you to hold your decision yet and read further.
PBC – Performance Based Consulting Is NOT For All Builders And Developers.
I am very clear about this because I want to work with very specific types of builders and developers.
If you are the type of builder who is one in this list PBC – Performance Based Consulting is probably NOT for you.
Check the list yourself.
PBC is not for the builders who are
1. Hold Now, Sell Later Builders
2. Sold out at Launch Builders
3. Builders with Marketing myopia
4. Overpriced buyers are Ready Builders
1. Hold now, Sell Later Builders
Some builders don't want to sell Now! They want to Sell when time is right or for whatever reason they want to hold the properties.
They do it because they have huge reserves of fund & selling properties is not a must for them. Because of this they ate NOT interested in changing their traditional marketing & sales strategies.
PBC – Performance Based Consulting is NOT for such Builders.
2. Sold out at Launch Builders
Then there are builders who don't need to sell at all. The moment their projects are announced. Customers lived up and book the properties.
In few days or few weeks. Their projects are sold out. Although I have not yet met such builders. I believe they do exists somewhere.
PBC – Performance Based Consulting is NOT for such Builders.
3. Builders with marketing myopia
These are the builders who love everything about Real Estate business concept marketing.
For them, marketing is a necessary evil. So they do very traditional marketing and are very reserved about new approaches or new methods or new media.
Even though they may need it, PBC – Performance Based Consulting is NOT for such Builders.
4. Overpriced buyers are Ready Builders
Now by overprice, I don't mean their properties are overpriced. What I mean is like an auction.
Customers are ready to purchase at the prices above and beyond regular prices and they are in fact bidding against each other to purchase their properties.
In such cases. There is no need to sell. So PBC – Performance Based Consulting is NOT for such Builders.
So, if you are in any of these 4 scenarios, then you can safely put this aside. You don't need PBC at all. PBC is not for you.
PBC is for those builders and developers
Who want to sell FASTER | Who want to sell BETTER | Who want to sell HIGHER
PBC is for these types of Builders
Builders who want sell out their current projects at good rates & start working on their new projects
Builders Who Want To Sell At ‘Higher Rates’ Then What They Are Getting Currently
Builders Who Want To Sell FASTER Means Instead Of 18 Months Want To Sell Out In 12 Months
Builders Who Understand The Importance Of Cash Flow, Coming From The Bookings And Booked Customers
Builders Who Understand The Importance Of Effective Marketing
Builders Who Want All The Benefits Of Marketing, But Want No Headache Of Marketing Campaigns Creation
Builders Who Want To Complete Construction Work As Fast As Possible Because Of Faster Booking
Builders Who Want To Benefit From Existing Customers And Earned Goodwill
Builders Who Want Customers Not Only From Own City, But From Out Of City
Builders Who Want To Be Better Known For Their Projects And Quality
Builders Who Want To Increase Their Leads By 50 To 100% Without Increasing Marketing Costs
Builders Who Want To Sell Their Properties At Higher Rates, Just Rs 50 To Rs 200 To Rs 500 Psf Extra
Builders Who Want To Improve Their Enquiries To Booking Ratio
Builders Who Want To Increase Site Visits With This To Their Project
Builders Who Want To Improve Their Follow Up Strategies
PBC is for these types of Builders. If you are one such builder, then PBC is perfect for you, if you are comfortable with the fees.
We need ONLY builders as clients who are eager to implement PBC. This commitment fees although very low, still it filters those who are not committed & who just want to take advantage of the best marketing & sales strategies ever.
Not only that this commitment fees are revoked once you reach 5 bookings in a month.
In simple words, if the bookings are less than 5 i.e. 1 to 4 bookings - you will pay Commitment Fees + Performance Based Fees.
Once, we reach 5 bookings there won't be any commitment fees – you pay ONLY Performance Based Fees.
Why? Because I'm NOT interested in commitment fees. I am interested in per flat variable fees because that is where it's a WIN - WIN situation for both you and me!
There you have it. Everything you need to know about PBC.
The next step is.... Discovery meeting! Just call or send a message to me – 9822545922.
We will meet for a Discovery meeting to see if PBC is right suit for you. This meeting will be purely for knowing each other.
Also, before meeting I will send you ‘PBC – Performance Based Consulting Info Kit’ containing more info & a detailed questionnaire. Please make sure you fill that questionnaire in as detail as possible.
Give me a call on 9822545922.
Thanks for your time in reading this rather Long Letter.
Truly,
Rajesh Gurule
Consultant. Coach. Trainer.
P.S. Glad that you are reading this P.S. I assure you that PBC – Performance Based Consulting will be very very beneficial to you in selling your project FASTER, BETTER and HIGHER!
P.P.S. Marketing campaigns + Sales Strategies + Conversion Tools +Sales Training sessions and many more benefits are included in PBC.
