Words play a crucially important part in the persuasion process.&nbsp;One reason could be that words can evoke positive or negative emotions almost instantly. We all know what happens&nbsp;when someone praises us vs when someone swears at us. Almost instantly we either feel attracted or repelled towards that person depending on what words are being used.Advertisers &amp; copywriters know this for ages. That's the reason they use very emotional words in their advertisements. Words that appeal to our basic emotions like Love, Pride, Hate etc. You can simply try to remember the ads which you like and without fail you can remember the words in it or slogans in it.&nbsp;Words are so powerful in impacting our behaviour that they become time-independent. This means a word said to us 10 years ago can hurt us still the same way it hurt that time. We do carry grudges of words for years &amp; years &amp; decades &amp; decades.Right words in the right place at the right time evoke right emotions that mke others take right actions. Choose the words carefully when you wish to convince others. Because of the ower words carry, they can make or break whatever it is you are trying to achieve.That's the reason I have forbidden, banned certain words at my consulting clients' businesses.E.g. - 'Budget' word is banned at all my builder clients &amp; 'Patient' word is banned at all my Doctor client's places. Of course I have provided them much superior alternative words to use in place of the banned words.Building our word power is something we should never stop. Our earning potential is often directly proportional to our vocabulary. That' why we must work on develping our word power.Taste of Word PowerRead following two sentences &amp; see if there is any difference in the emotions that you feel when you read two them. If you are like majority of the people, then you will feel the difference.He defeated his competitors.He crushed&nbsp;his competitors.The interviewer asked difficult questions.The interviewer bulldozed with the questions.

Words play a crucially important part in the persuasion process. 

Words - The most crucial weapon in Persuasion

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Words - The most crucial weapon in Persuasion

Words - The most crucial weapon in Persuasion

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